Operation CoDnite was built on the Call of Duty principle: to be a true warzone camp. The CoDNite war strategy lured many players into Call of Duty without knowing they were falling into an ambush marketing trap. Thus, Call of Duty infiltrated the most mainstream platform of the moment: Fortnite, a battle royale game. We needed to attract new audiences (including Fortnite) and let them know how awesome COD is. Due to the feud between the two, it is difficult for a fortniter to try COD, but not this time, after all, we infiltrated the competing field to bring something new to their scenario and everyone joined this wave, which generated a lot of PR. When they found out that they were actually playing COD in Fortnite, it was too late: they found themselves enchanted and converted by Call of Duty after tasting the flavor of a really powerful and exciting game.
Me and my team were the only Brazilian team finalist with merit honor at One Show (Young Ones) and Silver at NY Festivals.